Lipton
Project Statement
Refresh the logo to reinforce the high end boutique feel of the new products. The challenge is doing this without losing the essence of the original logo. The consumer
must instantly recognize the brand. Create packaging for the six individual tea bags. This Packaging is restricted to two colors. Must include Logo and Flavor.
Tools Used
Adobe Illustrator
Adobe Photoshop
Branding
During the branding process, I came up with multiple different color variations and that work with the color pallete picked. The name Infinite MCU came out of the MCU seems to be Infinite and ever expanding as well as a nod to the Infinity Saga of the Marvel Cinematic Universe.
Dielines
During the branding process, I came up with multiple different color variations and that work with the color pallete picked. The name Infinite MCU came out of the MCU seems to be Infinite and ever expanding as well as a nod to the Infinity Saga of the Marvel Cinematic Universe.
Front and Top of the Box
Back and Bottom of the Box
Teabag
Photography
During the branding process, I came up with multiple different color variations and that work with the color pallete picked. The name Infinite MCU came out of the MCU seems to be Infinite and ever expanding as well as a nod to the Infinity Saga of the Marvel Cinematic Universe.
